About this event
On September 22, Adlyse is hosting a free live webinar on the shift most paid media teams haven't made yet: redesigning the actual workflow, not just handing people AI tools. Giving every employee a chatbot doesn't make an organization agentic. The accounts still run through the same manual approval chains and disconnected platforms.
Adlyse co-founder and CEO Anna Stepura and former Etsy VP of Growth Mike Jacobs walk through what an operating model looks like when humans and AI agents actually share the work, and introduce the role responsible for designing it: the Growth Architect.
Who it's for: VPs and Directors of Paid Media, agency leaders, and performance marketing executives responsible for how a team operates.
Key facts
When
September 22, 2026, 11:00 AM PT / 2:00 PM ET
Where
Online (Zoom link sent after registration)
Who it's for
VPs and Directors of Paid Media, agency leaders, performance marketing executives
Cost
Free (registration subject to host approval)
What will the webinar cover?
Individual AI tools speed up individual tasks. They don't change the workflow around that person: who approves what, what gets tested, how results get proven. This session covers the level above tool access.
Where the line goes between human and agent
A framework for what leaders should keep (strategy, judgment, relationships) versus delegate once the right guardrails exist.
The governance and approval systems
How both sides work together, using real paid media examples for how approvals, testing, and proof actually run when agents share the work.
The Growth Architect role
The person accountable for designing the operating model itself, connecting workflows across teams and platforms so agents contribute to real outcomes, not just faster task completion.
You'll leave with a framework for the human/agent split, practical workflow examples, and a starting point for building agentic operations inside your own team.
Who should attend?
VPs and Directors of Paid Media, agency leaders, and performance marketing executives responsible for how a team operates. This is not primarily for media buyers looking for campaign-level tactics. For platform mechanics instead, see What Is Agentic Advertising? The 2026 Definition.
Speakers
CGO & Operating Partner, Consortium Brands. Former Google Ads advisor and VP of Growth at Etsy. Board member, Media and Marketing Alliance. Has overseen $2B+ in media.
Co-founder & CEO, Adlyse. 9+ years in performance marketing, former CMO, five years in AI. Adlyse is the agentic workforce she built to execute approved changes across Google Ads, Meta, Microsoft Ads, TikTok, AppLovin, and ChatGPT Ads.
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Seats are limited. Registration is subject to host approval.
