Hero Navy
Text, icons and dark grounds. Navy, never black.
ADLYSE / GROWTH ARCHITECTVISUAL SYSTEM · NOV 2026Brand blueprint.
The visual language for Adlyse and Growth Architect. Light pages, a confident voice, precise detail and one warm accent.
Logo assets
01
Color
Hero Navy replaces black. Neutrals do most of the work; orange is the signal, not the background.
Midnight
Raised panels and quiet detail on navy.
Slate
Secondary text and labels on dark grounds.
Paper
Light pages with room to breathe.
Mist
Notes and quiet panels.
Graphite
Readable secondary text on light grounds.
Signal
A button, a line, a node or one italic word.
Amber
A warm detail within official logo artwork.
Gold
Small tags and the tip of the logo swoosh.
Peach
Soft highlights, notes and supporting panels.
Sky
A secondary chart series on navy.
Cobalt
A secondary chart series on light.
ROUGH MIX ACROSS ONE PIECEORANGE STAYS UNDER 5%
Solid orange for the interface. Preserve the color treatment in official logo artwork. Never wash a page in an orange gradient.
02
Type
Lato only. The editorial contrast comes from one family: Light for the voice, Bold for structure, Regular for reading.
DISPLAY
Lato Light 300 + Light Italic. Large, open and sentence case.
Amplify humans.
Automate the rest.
HEADINGS
Lato Bold 700. Clear structure for sections, cards and UI.
The glue problem
BODY
Lato Regular 400. Editorial copy at 19px with 1.7 line height.
Body copy stays in Lato Regular, so every edition reads like part of Adlyse. Keep lines near 65 characters and give every paragraph room to breathe.
LABELS
Small, bold caps. Edition numbers, figures, dates and tags.
EDITION [Nº] · FIG. 01 · PAID MEDIA · NOV 2026
Aa112 · 300
Aa72 · 300
Aa48 · 700
Aa32 · 700
Aa22 · 400
Aa19 · 400
AA13 · 700
03
Logo in use
The same symbol, in the right context. Use official artwork and give it space.
Growth Architect
BY ADLYSEAClear space and size
Keep a gap the height of the A on every side. Minimum 24px tall on screen, 10mm in print.
- Do not stretch, rotate or skew the logo.
- Do not put a white logo on a light background.
- Use the white symbol on orange, not the color symbol.
- Do not split the swoosh from the A.
- Do not redraw or recolor the official artwork.
Official logo assets
Existing production files, ready for press, partners and marketing.
Primary logo
Color symbol and wordmark on light.
One-color logo
Existing monochrome file for one-color use.
White logo
All white on dark grounds.
Color symbol + white wordmark
Official color artwork on Hero Navy.
Color symbol
The symbol for light or navy grounds.
One-color symbol
Existing monochrome symbol.
White symbol
White on solid orange or navy.
04
One editorial language
A light headline, an orange word, a precise figure and plenty of air. The format changes; the voice stays the same.
GROWTH ARCHITECT · ARTICLEAI is in every tool.
AI is in every tool.
So the human became the glue.
Long-form ideas get room to breathe. A clear title, a figure caption, readable paragraphs and a quiet architect’s note.
ARCHITECT’S NOTE
One useful observation. Short enough to remember.
Fast news, one look.
ILLUSTRATIVE STYLE EXAMPLES · NOT NEWS CLAIMSPLATFORM UPDATEAdlyse
One platform. A new possibility.
Adlyse01 · Headline
Daily news. A bold headline, a small tag and a platform mark.
JUST INAdlyse
A change worth watching.
Adlyse02 · Just in
Breaking news. A navy band, a time and one clear message.
PLATFORM UPDATE
Adlyse
Connected by one system.
Adlyse03 · Logo stage
Platform stories. Real marks on white tiles and a dotted connection.
DATAAdlyse
[Number]One fact. One source. One clear takeaway.
Adlyse04 · Big number
Reports and research. Verify the number and show the source.
FIRST LOOKAdlyse
See the work in context.
Campaign overview
Adlyse05 · Screenshot frame
Product stories. A real screenshot inside orange corner brackets.
OUTLOOKA view of what comes next.
Adlyse06 · Photo card
Weekly roundups. A quiet image and a white editorial card.
05
Photographic backgrounds
Night sky, motion and morning light. The original pictures behind the visual style.
Night sky
Always on. A dark, photographic ground.
Original imageMotion
Momentum. Warm color with a sense of movement.
Original imageMorning sky
A lighter, quieter photographic ground.
Original image06
Quiet confidence
Five checks for every cover, page and graphic.
Type does the talking.
One large Lato Light line and a lot of air.
Orange is a signal.
One warm moment: a line, a node, a dot pattern or an italic word.
Draw like an architect.
Hairlines, grids and small labels. Precise, never busy.
Navy, never black.
Hero Navy for text, icons and dark grounds.
Keep it human.
No robots, neon, 3D blobs or visual clutter.
MOTION
Small, purposeful movement. Transform and opacity only. Hover in 150ms, reveal in 300ms. Reduced motion shows the final frame.