Same budget, sharper outcomes.
A BPO accounting firm was spending $106,000 a year on Google Ads with no clear view of waste. Manual reviews were slow and reactive, so under-performing keywords kept consuming budget.
Adlyse agents identified the ineffective keywords, shifted budget to high-intent queries, and kept fine-tuning the account around the clock. The result: $15,903 of waste removed and 15% more qualified leads on the same spend.
The challenge: invisible waste at scale.
No visibility into waste
$106,000 was flowing through Google Ads with no reliable view of what was working and what wasn't.
Wrong keywords funded
Budget was sitting on low-performing keywords that never attracted the kind of leads the firm wanted.
Slow, reactive management
Manual reviews happened a few times a week. By the time changes shipped, the spend was already gone.
The solution: continuous, agent-led optimization.
Adlyse agents took over the keyword and bid workflow and ran it continuously, with the team approving meaningful changes.
Budget optimization
Agents identified and removed ineffective keywords, freeing $15,903 (15% of total spend) for productive use.
Smart targeting
Spend was shifted to high-intent queries that match the firm's actual ideal client profile.
24/7 management
Continuous review replaced two or three manual passes per day, catching waste before it compounded.
The result: less waste, more leads, same budget.
Why it worked.
Agents that act
Waste was removed at the keyword and bid level, not flagged in a report no one had time to action.
Always-on review
Continuous monitoring meant under-performers were caught early, before they ate into the next month's budget.
Same budget, sharper outcome
Removing waste freed budget for what worked, lifting qualified lead volume without spending more.