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    HVAC · Google Ads

    How an AI workforce doubled lead generation in 45 days

    UniProAir had tried three agencies and two in-house marketers. Performance was inconsistent, costs were rising, and Google Ads was their main growth channel. They gave Adlyse 45 days.

    2x
    Lead Generation
    60%
    Cost per lead reduction
    45 days
    Time to result
    Summary

    Three agencies and two hires later, the account still wasn't stable.

    UniProAir's Google Ads account was their main growth engine, but it kept breaking. Cost per lead climbed past $100, performance swung week to week, and the team had run out of patience with the agency model.

    Adlyse agents replaced the manual workflow with continuous, 24/7 execution. Inside 45 days, lead volume doubled and cost per lead dropped to $40, with the team approving every change.

    "We tried everything, agencies, in-house teams, automation tools. Nothing gave us consistent results or clarity. Adlyse was our final experiment before scaling back our ad budget."
    AH
    Andrew H.
    Founder & CEO, UniProAir

    The challenge: a channel they couldn't trust.

    CPL above $100

    Cost per lead had climbed past $100 and kept rising, eroding the unit economics of the channel.

    Five vendors burned

    Three agencies and two in-house hires had all failed to deliver consistent performance.

    Poor targeting

    Budget was reaching the wrong people, with no consistent feedback loop to fix it.

    The solution: agents that run the workflow.

    Adlyse replaced the agency-and-tools stack with a 24/7 AI workforce that launched, optimized, and reported on campaigns. The team approved every meaningful change.

    One-click campaign launch

    From landing page to ad creative, Adlyse agents handled the setup end to end.

    Autonomous optimization

    Campaigns were reviewed every 30 minutes, with bids, budgets and keywords adjusted continuously.

    Smart targeting

    AI-powered audience targeting found the right buyers and routed budget toward them.

    The result: 2x leads, 60% cheaper.

    Metric
    Before
    After
    Change
    Lead volume
    Baseline
    2x
    +100%
    Cost per lead
    $100+
    $40
    -60%

    Why it worked.

    Execution, not advice

    Adlyse didn't ship a dashboard of recommendations. Its agents did the work, with the team approving the call.

    24/7 review cycle

    Continuous optimization compressed the insight-to-action loop from days to minutes.

    Standardized quality

    Best-practice execution applied consistently, with no dependency on a specific agency or hire.

    Want this on your Google Ads account?

    Book a demo. We'll show you what Adlyse agents would change in the first 45 days.

    Book a demo