SAN FRANCISCO, September 17, 2026. Adlyse today announced the public launch of its agentic operating system for growth, helping marketing teams delegate paid media operations to AI agents while retaining control over business goals, decisions, and execution. The company is backed by ZAS VC, Accel, Boot64, Aperiam VC, New York Angels, and other investors across the United States and Europe.
Adlyse was founded on a belief that the next generation of marketing organizations will bring people and AI agents together as one coordinated team. Its mission is to make that operating model possible across advertising platforms and the broader growth funnel.
The Market Problem
AI promised to free marketers from operational work. Yet many teams still spend their days connecting data, investigating performance, moving decisions between tools, and manually implementing changes. Adding AI to individual tasks can help, but people remain responsible for holding the entire process together.
"Paid advertising has changed. Teams need to operate at a speed and scale that manual campaign management alone cannot support," said Anna Stepura, cofounder and CEO of Adlyse. "That requires reliable collaboration between people and AI agents, with shared business context and clear responsibilities. People retain control over strategy, boundaries, and approvals, while agents execute without requiring human involvement at every step. We built Adlyse to give growth and paid media teams the infrastructure to make that operating model reliable and scalable."
A Shared Operating Layer
As advertising platforms develop AI capabilities within their own environments, businesses need a way to coordinate decisions across them. Budgets, customer journeys, and business goals span multiple channels. An improvement within one platform does not necessarily produce the strongest outcome for the business as a whole.
Adlyse provides a shared operating layer for that work. The platform connects advertising channels, business data, and tools across the growth funnel. Its agents continuously monitor performance, investigate issues, recommend actions, and execute authorized workflows, requesting human approval where required.
Marketing teams define the goals, permissions, rules, and approval requirements. Agents work within those boundaries, with shared context and visibility into their actions.
The platform is live across six advertising platforms and connects with more than 3,000 tools across the growth funnel.
The Founders
Adlyse was founded by Anna Stepura, a former CMO and founder of three companies; Yaozhong Kang, a former Meta engineer; and Roman Kuzmych, an adtech product leader. Their experience across marketing, engineering, and advertising technology shaped the company's approach to coordinating data, decisions, approvals, and execution.
"We believe agents should proactively move entire workflows forward, understand the nuances of paid advertising across channels, and know when to act and when to ask for human approval," Stepura added. "They need to see the full picture because success for a brand means growth and revenue, not simply a campaign performing well in isolation. Agents should work toward those business outcomes, wherever the opportunity exists, across any campaign or platform."