Creative
Google Ads Meta Ads Creative Fatigue Monitor Detects ads where frequency has crossed the account's maturity-calibrated threshold and engagement is declining, using meta_ads_list_creatives / google_ads_list_creatives with compare_period deltas plus analyze_creative for visual diagnosis. Estimates remaining useful life from the decay curve and ships refresh, expand-audience, or pause actions as SWAP_CREATIVE or PAUSE_ENTITY recommendation cards. Use this when the user asks: "is my creative fatigued", "which ads are wearing out", "why is CTR declining", "should I refresh this creative", "check ad frequency", or the monitor fires on its own trigger condition.
Reporting
Google Ads Meta Ads Weekly Performance Digest Concise Friday summary of the week's Google Ads and Meta Ads performance: spend, conversions, CPA, ROAS across all campaigns on both platforms. Highlights top 3 wins and top 3 concerns with week-over-week and month-to-date comparisons, scannable in under 2 minutes. Use when the user asks: "how was this week", "Friday digest", "weekly summary", "give me the week's numbers", or when the Friday schedule fires. Chat-native output only, no PDF. Ends with a one-line pointer to the specialist skill for each concern raised, by exact name.
Meta Pixel & CAPI Health Check Verifies Meta Pixel fire rates, Conversions API event match quality, deduplication accuracy, and signal loss from iOS ATT opt-outs. This is the measurement-first gate: run it the moment account-level conversions look broken, because every CPA and ROAS number downstream is a lie until this passes. Use when the user asks: "is my pixel working?", "is CAPI set up right?", "why did conversions drop to zero?", "what is my event match quality?", "am I losing signal from iOS?". Flags events with low match quality, missing parameters, or server-side gaps, and ships the fix as an advisory card.
Daily Spend Pacing Monitor Mid-day check of spend velocity against daily budgets for all active Google Ads campaigns. Projects end-of-day spend, flags campaigns on track to significantly overspend or underspend, diagnoses the likely cause, and ships a budget correction card when the pattern is structural rather than a one-day blip. Use for the daily "how is today pacing" check, or when the user asks "am I going to overspend today" or "why isn't this campaign spending its budget."
#Budget
Meta Advantage+ Shopping Auditor Monitors Advantage+ Shopping Campaign (ASC) performance, compares ASC's broad targeting against manual audience campaigns, and checks whether ASC is finding incremental customers or retargeting existing ones more expensively. Use when the user asks: "is ASC working?", "should I shift more budget to Advantage+?", "is Advantage+ cannibalizing my retargeting campaigns?", "should I run a lift test on Advantage+?".
Meta Creative Format Comparison Compares performance of image vs video vs carousel vs dpa vs dynamic creative within the same campaigns using meta_ads_list_creatives. Use when the user asks: "which ad format performs best?", "should I invest more in video?", "compare carousel vs static", "is my creative fatigued or is the format wrong?", "monthly creative review". Identifies the format winner per objective with real ranked creative data.
Meta Audience Saturation Monitor Detects when custom and lookalike audiences are exhausted: rising frequency paired with declining CTR and rising CPA. Use when the user asks: "is my audience burned out?", "why is frequency so high?", "should I expand this audience?", "is this ad set fatigued or is the audience saturated?". Tracks frequency and performance trend per ad set against the account's maturity-calibrated fatigue threshold.
#Audience
Meta CBO Budget Distribution Analyzer Analyzes how Advantage Campaign Budget (CBO) distributes spend across ad sets within each campaign. Use when the user asks: "is CBO distributing budget well?", "why is one ad set getting all the spend?", "should I turn off CBO?", "is my best ad set starved for budget?". Identifies starved high-performers and overfed low-performers.
#Budget
Analysis
Google Ads Meta Ads Unified Anomaly Watcher When an anomaly is detected on one platform, immediately checks the paired platform for the same window to determine whether the issue is platform-specific or a broader problem. Use when a Google Ads or Meta Ads anomaly fires, or the user asks: "is this a Google-only issue or bigger", "check if Meta is affected too", "is my landing page down", "cross-platform anomaly check".
Strategy
Google Ads Meta Ads Attribution Model Comparison Compares conversions as reported by Google Ads and Meta Ads, reads each platform's actual attribution configuration, and estimates the double-counting overlap where both platforms claim credit for the same conversion. Use when the user asks: "are we double counting conversions", "why don't the numbers add up", "true blended CPA", "attribution overlap".
#Analysis
Strategy
Google Ads Meta Ads Cross-Platform Budget Allocator Analyzes marginal returns across Google Ads and Meta Ads to determine the optimal budget split, then models reallocation scenarios sized to the account's maturity-stage budget-step limits. Use when the user asks: "should I shift budget between platforms", "optimal Google vs Meta split", "where is the marginal dollar best spent", "rebalance my cross-platform budget".
#Analysis
Account Structure Auditor Reviews overall Google Ads account structure: campaign naming and organization, ad group theming, keyword density, ad coverage, negative keyword presence, extension coverage, and budget distribution. Use when the user asks: "how is our account structured", "is our account organized well", "structural cleanup", "quarterly structure audit".