From Manual to Agentic Paid Media Workflows
Most paid media teams gave everyone AI tools and still run on spreadsheets, dashboards and approval chains. Watch how leading teams redesign workflows so agents monitor, analyze and execute while humans own strategy and approvals.
- Know what to delegate to agents and what humans should own
- Set up context, guardrails and approvals without new bottlenecks
- See agents handle budget pacing, anomaly detection and reporting
57:39What you'll learn
The delegation map
Which of your weekly paid media tasks agents can own today, which need human approval, and which must stay human.
Approval flows that don't bottleneck
How to set up context, guardrails and approvals so agents move fast without losing control.
Real agentic workflows
Walkthrough of agents handling budget pacing, anomaly detection and reporting across Meta and Google.
The Growth Architect role
The emerging role that designs how humans and agents work together, plus a starting point to roll this out on your team.
Your speaker
Anna Stepura
Co-founder & CEO, Adlyse
9+ years in performance marketing, former CMO, and 5 years building AI companies. Anna leads Adlyse, the agentic operating system for paid media teams.
LinkedInWant this running without building it in-house?
Adlyse is the agentic operating system for paid media teams.
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