TL;DR
Brand Watch is now available to the in-product agent and over MCP, and the agent can see competitor creative pixels — so you can ask it to compare your ads to a competitor's and get a real teardown of angle, offer, and format, grounded in your own account.
A research tool can show you a competitor's ads. It can't tell you what to do about them, because it has never seen your account. So you end up as the connective tissue: screenshot their ads, remember your own numbers, and squint until a takeaway appears. We closed that gap by giving the analysis to the one thing that can see both sides.
The agent can see the pixels, not just the metadata
Brand Watch is now available to the in-product agent and over MCP — and critically, the agent can see competitor creative pixels, not just ad text and labels. It can look at the actual image or video and reason about angle, offer, and format the way a strategist would, then set that against your own creatives and performance.
So you can just ask
"Look at my ads and Housecall Pro's ads. What's different about their angle?" And you get a real teardown — they lead with price anxiety, you lead with speed; their format is testimonial video, yours is static feature grids; here is where their approach is winning attention you're not — without opening a second tab, exporting a thing, or building the comparison yourself. A swipe file is a graveyard of screenshots with no opinion. An agent that holds your account context and their live creative at the same time can tell you what the difference means for you.
See Adlyse run this on your own ad accounts, free to start.
Try Adlyse free