TL;DR
The Creative Analytics board is no longer ROAS-only: one selector switches the whole view between ROAS, CPA, CTR, CPM, CPC, or conversions, flags fatiguing winners, shows testing velocity and 30-day trends, and puts a wasted-spend dollar figure front and center — every row clickable through to the creative.
ROAS is a great metric, right up until it's the only one you have. If you're a lead-gen business, ROAS can't see your creative clearly — your value shows up as a cost per acquisition, not a return multiple. If you're testing top-of-funnel, ROAS punishes the exact creatives that are doing their job. A creative board that only speaks ROAS is fluent in one language and mute in the rest. So we made Creative Analytics multilingual.
One selector, the metric that matters to you
A single control now switches the entire board between ROAS, CPA, CTR, CPM, CPC, and conversions. A lead-gen brand flips it to CPA and instantly sees which three creatives are burning budget. A brand-awareness push reads CPM and CTR. Same creatives, the lens that fits your business.
It tells you what's about to break
A creative board that only reports the past makes you the anomaly detector. Ours does that job: fatiguing winners get flagged before they drag your average down; testing velocity shows whether you're feeding the machine enough new creative; trends versus the prior 30 days put today's number in context; and wasted spend sits front and center as a dollar figure, not buried in a table. Every row is clickable straight through to the creative itself — no cross-referencing IDs across three tabs.
See Adlyse run this on your own ad accounts, free to start.
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