$12,400 of Your Spend Needs Attention: A Dollar Figure on Every Suggestion

Open most optimization tools and you get a list. Fifteen suggestions, sorted by some internal logic you can't see, each asking for your attention as if they all matter equally. They don't. Three of them are worth a few dollars. One of them is worth twelve thousand. The list won't tell you which. We think the first thing you should see is the money.

Your suggestions feed now opens with a single line: "$XX,XXX of your spend needs attention · YY% of your cost." Every card underneath leads with its own color-coded dollar figure. You open the dashboard, see "$12,400 of your spend needs attention," and click straight into the campaign driving most of it. Here's the slightly embarrassing part: we were already computing that estimate for every suggestion — and then throwing it away before it reached you. Now it leads.

A prioritized feed is only useful if you trust it's showing everything and not drowning you. Two fixes landed for that: deprioritized suggestions stop silently vanishing, and low-value "open this in the platform" notices roll up into one summary card instead of flooding the list with eleven near-identical notes. The budget change and the A/B test you can actually act on stay on top — ordered by how much money is on the line, which is the only order that matters.