TL;DR
July was about two things: seeing your competition clearly, and turning what Adlyse finds into action you can actually take — priced to the dollar, and now run for you as live experiments. Here is everything that shipped, with a link to the full story on each.
See what your competitors are actually running
- Brand Watch: every competitor ad, in one place. Add a competitor and browse every Meta and Google ad they are running right now, refreshed weekly, with video that plays in-app. See every ad your competitors are running →
- The whole library, not a random slice. We now walk a competitor's full ad library instead of stopping at the first page — one brand went from 30 Meta ads to 100, and 40 Google ads to 400. Most tools show you a slice →
- Tear down their ads next to yours, in conversation. Brand Watch is now in the agent and over MCP, and the agent can see competitor creative pixels. Ask your AI to compare your ads to a competitor's →
Defend your position automatically
- Impression-share alerts that name the culprit. When you lose Google impression share, Adlyse works out whether it is rank- or budget-driven, attributes rank drops to a specific competitor, and drops a ready-to-apply bid change into your feed. Here's the competitor who took your impression share →
Suggestions you can price and trust
- A dollar figure on every suggestion. Your feed opens with "$XX,XXX of your spend needs attention," so you always know where the money is. A dollar figure on every suggestion →
Read performance the way your business works
- Creative Analytics beyond ROAS. One selector switches the board between ROAS, CPA, CTR, CPM, CPC, or conversions, and flags fatiguing winners. ROAS is the wrong lens for half your creatives →
- Charts that don't lie at the end of the day. Date presets now end on yesterday, killing the fake evening cliff. Why your dashboard shows a cliff every evening →
Experiments that run themselves — now live
- Autonomous creative experiments. Approve one card and the engine launches variants on Meta and Google, judges them on a schedule, shifts budget to winners under a strict cap and a kill switch, and ends with a verdict. Introducing Experiments →
Strategy, onboarding, and Slack
- Your ad strategy, on one page your AI reads. Your entire ad strategy on one page →
- A live audit the moment you connect. See your wasted spend before you click anything →
- Manage your ads from Slack. Run your ad accounts from Slack →
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